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The Global, Socially Conscious Consumer

socially conscious consumerAround the world, companies have invested time, talent and treasure in social and environmental efforts for a range of complementary reasons. For many companies, cause marketing—the use of social and environmental efforts to build a brand and increase profits—has been a secondary if not primary motivation.

The Interdependence Revolution

bookcover blessedBlessed Unrest: How the Largest Movement in the World Came into Being and Why No One Saw it Coming. Those of us who live at the center of an empire often know the least about the world. Information tends to flow out from the center, not in from the periphery. Thus half the people on earth have seen Baywatch, but how many of us can name three pop stars from Latin America, much less three social activists? By Paul Hawken

Key Sustainability Trends in the U.S.

Key Sustainability TrendsIt has been 11 years since NMI first generated insight into the LOHAS (Lifestyles Of Health And Sustainability) market and quantitatively developed its leading-edge general population segmentation model. During that time, the market has shifted from one of denying that sustainability is an important market force to vigorously embracing it, and from a "boom" economy to one that is significantly more cautious.

Huffington Green Feed

huffpage

Huffpost GREEN. High quality global journalism requires investment. The Huffington Post is aiming to double its global audience in the next two years through partnerships with newspapers that are still struggling to understand the web, according to the executive in charge of the website’s international expansion.

BEST GLOBAL GREEN BRANDS 2011

New York (26 July 2011) — Toyota (#1), 3M (#2) and Siemens (#3) lead Interbrand’s new global report, “Best Global Green Brands.” In its first global report to focus exclusively on green, Interbrand, the leading brand consultancy, combines public perception of environmental sustainability (“green”) with a demonstration of that performance based on publically available information and data.

The Age of Responsibility

age of responsibilityIn this landmark book, Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwashing') to a more interactive, stakeholder-driven model.

Light Green Consumers Differ from Dark Green Consumers

While “light green” consumers make purchasing decisions based on impulse and curiosity, “dark green” consumers generally plan purchases in advance, according to a survey from Grail Research. Marketers would do well to pay attention to the light green consumers (above), who make up 89 percent of those that say they purchase “green” items.

New Consumers Will Bring Sustainability to Mainstream

Brand innovation firm BBMG today releases a comprehensive study, Unleashed: How New Consumers Will Revolutionize Brands and Scale Sustainability. The multimedia booklet (available for download here) draws on three years of research and introduces brands to New Consumers: shoppers who unite pragmatism and purpose with an unmatched level of brand participation. This increasingly important group—currently 30 percent of the U.S. population—is poised to help sustainable brands enter the mainstream, while forcing large brands to accelerate their pathways to sustainability. Their influence will be so great that BBMG identifies 2011 as the dawn of a new economy with unlimited opportunities for innovative, values-driven, authentic brands.

New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding. Green has gone mainstream. What used to be a fringe market that appealed to a faction of eco-hippies is now a bona fide $290 billion industry ranging from organic foods to hybrid cars, ecotourism to green home furnishings.

State of Green Business 2011

The fourth annual edition of our State of Green Business report continues. Our efforts to measure the environmental impacts of the emerging green economy. We document how well -- or poorly -- companies are improving their environmental performance despite the challenges posed by the Great Recession, and begin to note promising signs for a sea change in corporate sustainability efforts.

Life Map - ResourcesForLife

mapSummary. This diagram shows Resources for Life from a holistic living perspective. There is no particular order to explore the circle, but you should be growing in each area of your life represented by the various elements of the circle. Each element of the circle is interdependent and can be effected by every other element. Work around the circle utilizing the resources here to improve your life, your community, and the world.

Unterkategorien

  • Europe

    News and Articles from all over Europe.

    Beitragsanzahl:
    31
  • U.S. A.

    North America

    Beitragsanzahl:
    42
  • ASIA - Pacific

    China, Japan, India, Taiwan, Korea ect.

    Beitragsanzahl:
    17

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