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Donnerstag, 17. August 2017

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Future of Home Living

@ psfkAs part of our Future of Home Living Series, PSFK Labs reached out to experts to get their take on the changes we’ve identified that are driving the evolution of the home. We recently caught up with Eric Corey Freed, founder of organicARCHITECT, a firm which focuses on sustainable and innovative design and attempts to join the two in all of their projects. Read our chat with Eric below to hear more about how are homes are becoming more sustainable.

5 tools for mobile marketing success

Smartphone_DonationHave you embraced mobile marketing yet? SteamFeed recently reported that 37% of internet usage in the U.S. is on a mobile device - that is a huge demographic your good cause could be missing out on if it isn’t mobile-friendly. We know mobile marketing and all the tools associated with it can be intimidating, so we compiled a list of the top 5 tools you need to use to make you mobile marketing strategy a success.

Need To Create A Sustainable Brand

© opensourceway How can you make your company a good corporate citizen. These tips, gleaned from this year’s Sustainable Brands conference, are a good place to start. Carbon emissions are rising, biodiversity is declining, access to water is getting more and more constrained, and equity imbalances become wider. While individuals set forth to adopt new, purposeful ways of living, the challenge is for corporations and brands to change as well to help people live more sustainably.

$20 Million & Change Patagonia Works

Photo by Tim DavisI don’t like to think of myself as a businessman. I’ve made no secret that I hold a fairly skeptical view of the business world. That said, Patagonia, the company my wife and I founded four decades ago, has grown up to be — by global standards — a medium-size business. And that bestows on our family a serious responsibility. The last line of Patagonia’s mission statement is “… use business to inspire and implement solutions to the environmental crisis.” We’ve always taken that seriously.

Installing iPhone 4 Battery

iFixitFree Repair Manuals. We make it easy for you to fix things yourself with our online step-by-step repair guides, troubleshooting tips, and thriving community of repair technicians who want to help. Or, check out our teardowns — sneak-peeks inside the latest gadgets.

The Shape of Green

shapeofgreenLance Hosey’s The Shape of Green is a book long overdue. It attacks head-on the confounding question “What should green buildings look like?” in a methodical and insightful way, and doesn’t shrink from the implications that emerge.

Data Visualizations and Infographics

visual.lyVisually is a one-stop shop for the creation of data visualizations and infographics, bringing together Marketing Gurus, Data Nerds and Design Junkies based on shared interests. Visually Marketplace introduces ecommerce and project management into the Visually platform, making it easier than ever for buyers and sellers of infographics to get them made, distributed, liked, commented on, and shared.

The Global, Socially Conscious Consumer

socially conscious consumerAround the world, companies have invested time, talent and treasure in social and environmental efforts for a range of complementary reasons. For many companies, cause marketing—the use of social and environmental efforts to build a brand and increase profits—has been a secondary if not primary motivation.

The Interdependence Revolution

bookcover blessedBlessed Unrest: How the Largest Movement in the World Came into Being and Why No One Saw it Coming. Those of us who live at the center of an empire often know the least about the world. Information tends to flow out from the center, not in from the periphery. Thus half the people on earth have seen Baywatch, but how many of us can name three pop stars from Latin America, much less three social activists? By Paul Hawken

Key Sustainability Trends in the U.S.

Key Sustainability TrendsIt has been 11 years since NMI first generated insight into the LOHAS (Lifestyles Of Health And Sustainability) market and quantitatively developed its leading-edge general population segmentation model. During that time, the market has shifted from one of denying that sustainability is an important market force to vigorously embracing it, and from a "boom" economy to one that is significantly more cautious.

Huffington Green Feed

huffpage

Huffpost GREEN. High quality global journalism requires investment. The Huffington Post is aiming to double its global audience in the next two years through partnerships with newspapers that are still struggling to understand the web, according to the executive in charge of the website’s international expansion.

BEST GLOBAL GREEN BRANDS 2011

New York (26 July 2011) — Toyota (#1), 3M (#2) and Siemens (#3) lead Interbrand’s new global report, “Best Global Green Brands.” In its first global report to focus exclusively on green, Interbrand, the leading brand consultancy, combines public perception of environmental sustainability (“green”) with a demonstration of that performance based on publically available information and data.

The Age of Responsibility

age of responsibilityIn this landmark book, Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwashing') to a more interactive, stakeholder-driven model.

Light Green Consumers Differ from Dark Green Consumers

While “light green” consumers make purchasing decisions based on impulse and curiosity, “dark green” consumers generally plan purchases in advance, according to a survey from Grail Research. Marketers would do well to pay attention to the light green consumers (above), who make up 89 percent of those that say they purchase “green” items.

New Consumers Will Bring Sustainability to Mainstream

Brand innovation firm BBMG today releases a comprehensive study, Unleashed: How New Consumers Will Revolutionize Brands and Scale Sustainability. The multimedia booklet (available for download here) draws on three years of research and introduces brands to New Consumers: shoppers who unite pragmatism and purpose with an unmatched level of brand participation. This increasingly important group—currently 30 percent of the U.S. population—is poised to help sustainable brands enter the mainstream, while forcing large brands to accelerate their pathways to sustainability. Their influence will be so great that BBMG identifies 2011 as the dawn of a new economy with unlimited opportunities for innovative, values-driven, authentic brands.

New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding. Green has gone mainstream. What used to be a fringe market that appealed to a faction of eco-hippies is now a bona fide $290 billion industry ranging from organic foods to hybrid cars, ecotourism to green home furnishings.

State of Green Business 2011

The fourth annual edition of our State of Green Business report continues. Our efforts to measure the environmental impacts of the emerging green economy. We document how well -- or poorly -- companies are improving their environmental performance despite the challenges posed by the Great Recession, and begin to note promising signs for a sea change in corporate sustainability efforts.

Life Map - ResourcesForLife

mapSummary. This diagram shows Resources for Life from a holistic living perspective. There is no particular order to explore the circle, but you should be growing in each area of your life represented by the various elements of the circle. Each element of the circle is interdependent and can be effected by every other element. Work around the circle utilizing the resources here to improve your life, your community, and the world.

The 2010 Sins of Greenwashing study

greenwashingHave you heard the news? TerraChoice released its 2010 Sins of Greenwashing: Home and Family Edition on Oct. 26 - TerraChoice’s third study of the environmental marketing claims found on consumer products. The premise of the Sins of Greenwashing report is that, in the midst of consumer confusion over green product claims, there is a tremendous opportunity to educate both consumers and companies.

LOHAS Index - Nachhaltigkeit

thumb_index-logoAls neuestes Produkt hat NMI einen neuen Nachhaltigkeits-Index, den "LOHAS Index" entwickelt. Dieser Index beinhaltet 50 amerikanische Firmen. Ziel dieses Indexes ist es, die Wertentwicklung im Hinblick auf Corporate Social Responsebility (CSR) und Wirtschaftlichkeit im Zeitverlauf darzustellen.

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