Can Sustainable Consumerism Work?

foodmilesCritics of sustainable certification and labeling programs often have fair points, but they miss the bigger picture. Who certifies the certifiers? Study after study is showing how green consumers are making a difference. As market shares of “green” products grow, so does debate about their true impacts.

So it’s fair to ask, is green consumerism working?

The idea that we can consume our way to sustainability as long as the label says it’s “green” has deservedly been lampooned for years. More recently, the questioning is getting more serious and soul-searching, because environmentalists themselves are often the ones doing the asking. To conclude that sustainable consumerism is “weak” or doesn’t work would be a colossal mistake.


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Nachhaltigkeit + die Entdeckung Trojanischer Pferde…

Populäre Projektionen dessen, wie eine Bewusstseinsveränderung aussehen wird, sind in den meisten Fällen nur eine Neugestaltung der „alten Denkschablonen „. Eine größere, bessere Box, in der das Paradigma aufgewertet wird, das die Bedingungen verbessert, unter denen wir unsere Sucht auf eine „grüne“ Art und Weise genießen können.

So wichtig wie das ökologische Bewusstsein ist, es ist nicht genug. Das neue Paradigma kann nicht aus der intellektuellen Abstraktion einer dualistischen Interpretation einer „besseren Welt“ verwirklicht werden, die auf der Infrastruktur der existierenden Varianten-Matrix aufbaut, die dieses Paradigma erzeugt.

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