State of Green Business 2011

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logo greenbiz1The fourth annual edition of our State of Green Business report continues. Our efforts to measure the environmental impacts of the emerging green economy. We document how well — or poorly — companies are improving their environmental performance despite the challenges posed by the Great Recession, and begin to note promising signs for a sea change in corporate sustainability efforts.

The free, downloadable report measures the progress of U.S. business and the economy from an environmental perspective, and highlights key trends in corporate culture in regard to the environment.

This year's report shows a dramatic shift is occurring in mainstream business: Companies are thinking bigger and longer-term about sustainability — a an analysis of businesses in 2010 shows that even during economically challenging times, many companies invested more in their sustainability activities and made bold new sustainability commitments. For example:

Proctor & Gamble made a commitment to power all of their factories with renewable energy within the next ten years;

FedEx committed to improve vehicle fuel efficiency by 20 percent by 2020;

Walmart pledged to sell $1 billion of fresh produce sourced from 1000 small- and medium-sized farmers;

Hasbro promised that 75 percent of its paperboard packaging will come from recycled materials in 2011

The report follows on the in-depth daily editorial output of, tracking the big-picture sustainability trends that corporations are adopting, while also digging in to hard data to measure whether or not those companies, and the U.S. as a whole, are making any real progress.

The results, as evidenced by the GreenBiz Index, show a mixed bag: While some green practices are strongly swimming — notably, paper use and recycling, investments in cleantech, and the growth of LEED — there are many others that are simply treading water or sinking.

The 2011 report is the centerpiece of's State of Green Business Forums. The two-day events will take place in San Francisco on February 2-3, Chicago on February 9-10, and Washington, D.C., February 16-17.
Download the free report from
Sustainable business trends of 2011 (4.47 MB)


IntroductIon     3
top Sustainable BusIness trends of 2011     3
Consumer Giants Awaken to Green  5
Companies Aim for ‘Zero’  6
The Developing World Yanks the Supply Chain  8
Greener Transport Makes Its Move  10
Sustainable Food Becomes a Main Course  12
Metrics and Standards Become the Rule  14
Toxics Concerns Spur Greener Alternatives  16
Water Footprinting Makes a Splash  18
Companies Learn to Close the Loop  20
Bioplastics Become Material  21

The  GreenBiz    Index
Introduction  23
Summary Chart  24
Carbon Intensity  26
Carbon Transparency  28
Cleantech Investments  30
Clean-Energy Patents  32
Corporate Reporting  34
Employee Commuting  36
Employee Telecommuting  38
Energy Efficiency  40
Environmental Financial Impacts  42
E-Waste  44
Fleet Impacts  46
Green IT  48
Green Office Space  50
Green Power Use  52
Organic Agriculture  54
Packaging Intensity  56
Paper Use and Recycling  58
Toxic Emissions  60
Toxics in Manufacturing  62
Transparency  64

Published February 02, 2011



Nachhaltigkeit + die Entdeckung Trojanischer Pferde…

Populäre Projektionen dessen, wie eine Bewusstseinsveränderung aussehen wird, sind in den meisten Fällen nur eine Neugestaltung der „alten Denkschablonen „. Eine größere, bessere Box, in der das Paradigma aufgewertet wird, das die Bedingungen verbessert, unter denen wir unsere Sucht auf eine „grüne“ Art und Weise genießen können.

So wichtig wie das ökologische Bewusstsein ist, es ist nicht genug. Das neue Paradigma kann nicht aus der intellektuellen Abstraktion einer dualistischen Interpretation einer „besseren Welt“ verwirklicht werden, die auf der Infrastruktur der existierenden Varianten-Matrix aufbaut, die dieses Paradigma erzeugt.

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