It’s been almost half a century since Philip Kotler published his Principles of Marketing, which has defined the practice ever since. Kotler took insights from other fields, such as economics, social science and analytics and applied them to the marketing. Although it seems basic now, it was groundbreaking then.
Techruptive Trends Subverting the Marketing Paradigm
As the Internet changes consumer behavior, marketers must adapt.
Today changing consumer behavior as a result of being location agnostic and constantly connected is transforming marketing once again. Although up to this point, most of the impact has been tactical; we are now at tipping point of major strategic transformation. This will be a difficult task because we will not only have to change what we do, but how we think.
