Well, the sun seems to have come up again, and it’s a brand-new day. Time to go about the business of living in this world. Time to go to work. Time to play. Time to think. Time to dream. To eat. And drink. And wouldn’t it be great if you could do all that working, playing, eating, drinking, dreaming, sharing in a way you knew wasn’t screwing up the planet along the way? Wouldn’t it be great to know that the transaction of everyday life contributed to the good of the planet and all the creatures on it (including, of course, you, and those you love most)?
At COMMONCM, we don’t just think that would be great, but we’re setting out to make it real. We think it would be even greater if you didn’t have to be "green," or "enlightened" or some sort of uberly aware and conscious human being to make a difference? What if you could just be human? Have some fun. Do life. And do some good along the way. {jathumbnail off}
In This Ethical Marketplace, It’s The Customers Who Decide What Matters
CEO Dan Burrier calls Common a "collaborative brand"–something shared by participating companies and consumers. "We’re helping people design new types of business to return value to consumers and society," he says. "We’re not like Nordstrom’s."
Founded as a incubator in 2011, Common has consulted with dozens of socially minded businesses, organizing pitch events and brainstorming sessions. The site is about talking the talk, Burrier says. "We really felt that if we’re saying that for-profit businesses can change the world in capitalist fashion, then the way to prove that was to create a marketplace where companies can succeed and fail."
Why The New American Workforce Wants Better Consumption, Not Just More
While spending might be up for the richest 1%, the rest of Americans are quietly revolutionizing the economy, reshaping their spending habits to reflect a desire for quality over quantity.
