The co-founder of collaborative brand Common, John Bielenberg, introduces the path leading to the birth of Common, what it stands for, and what its accomplished thus far. He discusses Commons goal to encourage entrepreneurs to take the power of capitalism and use it to power a social change.
"Im Alex Bogusky at FearLessRevolution.com. We like to think of ourselves over here as insurgents in the new consumer revolution. I guess, in the simplest terms Ive gone from working as a brand advocate to a consumer advocatebut I dont really think of it as a very radical transition, because all the smartest brands have actually been transforming themselves into consumer advocates. Collaboration is the new competition, so as the control of data shifts away from sellers towards buyers, the new opportunity is to become not just a force of transparency in your business, but in your entire category.
PSFK CONFERENCE NYC 2011: John Bielenberg
We're seeing a dramatic shift in the way business is done towards more transparency, more collaboration, more democracy, and ultimately more value.
Founded by Alex Bogusky, his wife Ana Bogusky and Rob Schuham, the FearLess Revolution explores a new relationship between people and brands.
Becoming transparent isnt a choice. The only choice is: do you do it, or do you have it done to you? The latter has proven to be very unpleasant for brands. And please dont make the mistake of trying to be a little bit transparent. Take the aspect of your business you feel you would least like to get PR on and make a plan to tell your customers how you hope to address the issue. And dont forget to ask them for help along the way. Your customers are ready and anxious to join your mission if you let them in."
https://www.psfk.com
https://www.bielenberg.com
